Why oud belongs in the guest bathroom
Oud is the signature scent of the collection. A short note on where it comes from, how we use it and why it suits hospitality.
Oud is the resinous heartwood of the agar tree, formed when the tree responds to a fungal infection. The raw material is rare and expensive, and for centuries it has been the scent of hospitality across the Arab world, burned to welcome guests into a home.
How we use it
Our formulas use an oud accord layered with amber and cedarwood, softened by Moroccan orange blossom. The result is warm rather than heavy, and it holds on the skin and in the hair without competing with a guest's own perfume.
Why it works in hotels
Scent is the strongest link to memory. A single recognisable scent across the amenities, the spa and the lobby gives a property an identity that guests take home. Oud carries that identity better than most notes because few guests encounter it in daily products.
The Oud Collection is available as 30 ml miniatures, a four piece gift set and a professional 300 ml line.
