25 October 20263 min read
Why oud belongs in the guest bathroom
Oud is the signature scent of the collection. A short note on where it comes from, how we use it and why it suits hospitality.
Journal
Rituals, ingredients and hospitality
Short reads on the hammam, Moroccan ingredients and the details that make a guest bathroom memorable.
18 October 20265 min read
How to choose amenities for a boutique riad
Guests in a riad expect a sense of place. A practical guide to sizes, scents, packaging and quantities for properties with fewer than thirty rooms.
10 October 20264 min read
The Moroccan hammam ritual, explained
Six steps, a handful of natural ingredients and a few centuries of practice. Here is what happens in a traditional hammam and how it translates to a hotel bathroom.